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THE IMPACT OF AN EXECUTIVE RESUME
ON SALARY
It would seem that few
senior-level job hunters really appreciate just how much impact their executive
resumes have on future earnings. Because if they do understand this
relationship, it then becomes extremely difficult to explain why so many of
these executives continue to send out low-impact executive resumes that do
little or nothing to differentiate their abilities from the legions of other
potential candidates seeking the same positions. Companies want to hire
winners, and winners know the importance of painting the type of picture
employers want to see.
It is a simple fact that
approximately 70% of job-hunting success is based on packaging and marketing
skills, and only 30% is actually tied to the real depth of the candidate’s
qualifications and experiences. In plain language, employers tend to call and
hire the candidates who seem most qualified, rather than those who
really are most qualified. It is also a fact that before potential employers
ever place that first telephone call, they have already given some thought as to
the job hunter’s probable salary expectations.
Obviously, factors such as the
level of your position and the size of the company for which you work
automatically conveys important information about your potential salary
demands. For example, the Senior Vice President of Global Manufacturing for a
$20 billion international corporation will almost certainly command a
significantly higher salary than a Vice President of Manufacturing for a $50
million domestic corporation. In fact, the actual difference in base salary for
these two positions could easily be $500,000 (or more) per year.
But when comparing executive resumes for individuals with
similar backgrounds, the impact of an executive resume can easily make a $20,000
to $100,000 difference in the perception an employer develops relative to your
salary expectations. In other words, the better your executive resume, the more
likelihood that employers will assume you have higher salary expectations before
they even pick up the telephone to call you for an interview. This means you
cannot afford to just tell it to the reader; rather you must sell it to the
reader since there is a lot of money involved.
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THE CHALLENGE OF EXECUTIVE RESUME WRITING
Even extremely bright and highly
successful executives seem to be rendered almost helpless when it comes
to writing an effective, high-impact executive resume. This is
understandable since the ability to create a concise and forceful
executive resume is a much more difficult task than most people can ever
imagine. However, if you expect to get attention in the most
competitive job market in our industrial history, your executive resume
must be written in a manner that does justice to your professional
talents and qualifications.
The days of the traditional, soft-sell
executive resume are long over, and in its place is a job-focused
document which is a persuasive expression of the job-seeker’s talents,
background and successes. Today’s executive resume must speak loudly
and clearly of your value to the organization, with an emphasis on what
has happened in your career and the actions you took to make those
things happen. It is not simply a listing of the numerous job
responsibilities you have held throughout your career.
An executive resume is first and foremost
a communications document that allows an employer to assess your
qualifications against current openings. It is also a pure sales
document that clearly identifies your successes and accomplishments so
that your executive resume will stand out among hundreds of other
executive resumes. The competition you will face is likely to be
extremely qualified, so you must be aggressive and focused in conveying
your message. Effective job hunting requires that you think like a
marketing specialist; constantly looking for better and more creative
ways to get prospective employers to call you.
A high-impact executive resume not only
paints the picture you want the reader to see, but it will also serve as
your most powerful advocate throughout the interviewing process.
Executive resume writing is career marketing, and your challenge is to
create a document that will get you interviews and help you land that
next great job. To this end, no other similar executive resume writing
service can surpass our ability to create the type of executive resume
that will lead potential employers right to your door. |
