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THE IMPACT OF AN EXECUTIVE RESUME ON SALARY

It would seem that few senior-level job hunters really appreciate just how much impact their executive resumes have on future earnings. Because if they do understand this relationship, it then becomes extremely difficult to explain why so many of these executives continue to send out low-impact executive resumes that do little or nothing to differentiate their abilities from the legions of other potential candidates seeking the same positions. Companies want to hire winners, and winners know the importance of painting the type of picture employers want to see.

It is a simple fact that approximately 70% of job-hunting success is based on packaging and marketing skills, and only 30% is actually tied to the real depth of the candidate’s qualifications and experiences. In plain language, employers tend to call and hire the candidates who seem most qualified, rather than those who really are most qualified. It is also a fact that before potential employers ever place that first telephone call, they have already given some thought as to the job hunter’s probable salary expectations.

Obviously, factors such as the level of your position and the size of the company for which you work automatically conveys important information about your potential salary demands. For example, the Senior Vice President of Global Manufacturing for a $20 billion international corporation will almost certainly command a significantly higher salary than a Vice President of Manufacturing for a $50 million domestic corporation. In fact, the actual difference in base salary for these two positions could easily be $500,000 (or more) per year.

But when comparing executive resumes for individuals with similar backgrounds, the impact of an executive resume can easily make a $20,000 to $100,000 difference in the perception an employer develops relative to your salary expectations. In other words, the better your executive resume, the more likelihood that employers will assume you have higher salary expectations before they even pick up the telephone to call you for an interview. This means you cannot afford to just tell it to the reader; rather you must sell it to the reader since there is a lot of money involved.

THE CHALLENGE OF EXECUTIVE RESUME WRITING

Even extremely bright and highly successful executives seem to be rendered almost helpless when it comes to writing an effective, high-impact executive resume. This is understandable since the ability to create a concise and forceful executive resume is a much more difficult task than most people can ever imagine. However, if you expect to get attention in the most competitive job market in our industrial history, your executive resume must be written in a manner that does justice to your professional talents and qualifications.

The days of the traditional, soft-sell executive resume are long over, and in its place is a job-focused document which is a persuasive expression of the job-seeker’s talents, background and successes. Today’s executive resume must speak loudly and clearly of your value to the organization, with an emphasis on what has happened in your career and the actions you took to make those things happen. It is not simply a listing of the numerous job responsibilities you have held throughout your career.

An executive resume is first and foremost a communications document that allows an employer to assess your qualifications against current openings. It is also a pure sales document that clearly identifies your successes and accomplishments so that your executive resume will stand out among hundreds of other executive resumes. The competition you will face is likely to be extremely qualified, so you must be aggressive and focused in conveying your message. Effective job hunting requires that you think like a marketing specialist; constantly looking for better and more creative ways to get prospective employers to call you.

A high-impact executive resume not only paints the picture you want the reader to see, but it will also serve as your most powerful advocate throughout the interviewing process. Executive resume writing is career marketing, and your challenge is to create a document that will get you interviews and help you land that next great job. To this end, no other similar executive resume writing service can surpass our ability to create the type of executive resume that will lead potential employers right to your door.