BEFORE & AFTER EXECUTIVE RESUME

EVALUATION OF A TYPICAL EXECUTIVE RESUME
WRITTEN BY A SENIOR EXECUTIVE IN PREPARATION FOR HIS JOB SEARCH

General Market Appeal:  It does not take a trained eye to see that the original version of the executive resume written by Richard A. Curtis (shown on the left side below) is visually unattractive and makes a poor first appearance.  There is, however, a far more important issue to consider: its content.  Richard’s work is not only amateurish, but he has done an abysmal job in terms of selling his key qualifications and conveying the level of experiences and successes he has achieved over the course of his career.

Clarity of his Job Objective:  When questioned about his job objective, Richard stated: “My focus is on opportunity, so I’m willing to consider any senior (C-level) position regardless of the title (President, CEO, COO, etc.).”  With this information excluded from Richard’s executive resume, and given his current title of President, many employers are likely to assume that this is the only type of position he would consider.  As such, an objective statement that is somewhat broader in scope will help keep many of these employers from screening Richard out from positions other than President in which he might have an interest.

Strength of his Qualifications:  The impact of an executive resume’s first five or six lines of text (called the executive profile), together with the accompanying core competencies section, is by far the most effective tool available for establishing an employer’s initial perception as to what a job seeker has to offer.  Based on Richard’s low-impact executive profile, and his total lack of a core competencies section, it is very unlikely that his executive resume would have impressed very many of the corporate decision makers he might have contacted during his job search.

Focus and Overall Impact:  Lacking any eye-appeal or marketing-tone, Richard’s type of document is often referred to as an obituary-style executive resume since it is almost assuredly doomed to a quick death in the reader’s hands.  His resume is neither distinctive nor persuasive, and it certainly does not even come close to selling his potential value to an employer in need of a successful, well-grounded executive.  In other words, he has completely failed to address every hiring authority’s most burning question: “What can you do for me?”

Depth of his Accomplishments:  By focusing on the superlative (best, greatest, least, etc.), accomplishments serve as proof of the job candidate’s ability to consistently meet, and frequently exceed, the highest-level of performance expectations.  Richard, however, has utilized a significant amount of space simply indicating a variety of actions he took, without adequately stating the tangible benefits (expressed in terms of money, percentages, time, units, etc.) that were realized as a result of those actions.

Composition and Readability:  Composition errors (grammar, voice, punctuation, syntax, misspellings, tense, etc.) are found throughout Richard’s version of his executive resume.  This tends to be disastrous as supported by one newspaper article that in part stated: “84 percent of executives profiled said it takes just one or two typographical errors in a resume to remove a candidate from consideration for a job opening.”  While Richard is obviously a very talented and successful business leader, his ability to adequately sell this fact on paper is severely lacking and he should never have attempted to write his own executive resume.

 

BEFORE: AFTER:

Richard A. Curtis
2443 Brookdale Ave., West Chester, PA 19380
Mobile: (610) 555-2378   
C    Email: racurtis840@gmail.com

~ OPERATIONS / SALES / MARKETING / FINANCE / TECHNOLOGY / PRODUCT MANAGEMENT ~

Senior Executive in the telecommunications industry with proven ability to deliver manufacturing and sales results in both dynamic growth and economically challenged environments. Recognized as an excellent leader, communicator and team builder. Established track record to grow revenue, scale operations, deliver profitability objectives and build executive customer relationships. Strong leadership experience in sales, business development, mergers & acquisitions, product management, operations, strategy and finance.

~ Professional Experience ~

Crawford Telecom (CT) - Philadelphia, PA
President – Telecom Services Group; 2008 to Present

1998 to Present

             Full responsibility for strategic and operational planning, finance, manufacturing, sales and marketing, quality assurance, engineering and R&D, customer service information technology and human resources.  I replaced the VP of Operations, the VP of Sales and Marketing, the VP of Information Technology and recruited other key engineering, operations, marketing and sales managers to improve all aspects of the division’s engineering and R&D, marketing and sales, finance and operations activities.  In addition, I set the strategic direction for the companies market focus and identified market segments to be addressed. 

A            Recruited key executives and management for the division and successfully created an entrepreneurial environment within a well established division.  Continued to build the division in terms of marketshare, revenues and profits, while continuing to support new product development efforts. 

A            Determined and implemented long term strategy and corporate goals, including market opportunities and product solutions.  Established a complete marketing plan, including sales plans, new product introduction, pricing and advertising to successfully target markets. I introduced new market driven products using state of the art technology and created corporate business plans which has grown the company to current annual revenues of $862 million.

A           Led cross-functional team to set up an effective assembly line as a fully developed Lean operation. Developed a pilot program to formalize training and create operation standards to increase departmental quality and productivity.  During the first month of program defects were reduced by 4.7%.Directed efforts to identify and eliminate waste and reduce non-value added activity in all sub-standard departments and launched a continuous improvement program using root cause analysis to identify issues and corrective actions.  I streamlined production flow and the order pick process and increased daily production by 14% in the first month.  Improved on time delivery performance by 41%.

Vice President, Product Management & Sales, Telecom Services Group;   2006 to 2008
             Responsible for the sales, marketing and product management functions for this global telecom manufacturing division.  I led and developed expert sales and marketing professionals thru diverse distribution channels.  Created and implemented effective marketing programs, utilized networks and business connections and maintained relationships with key customers.  Developed and adjusted pricing strategies to guarantee competitiveness and profitability in a highly competitive marketplace. 

A           Growth and Profitability: Guided the divisions positive annual revenue growth to $382 million with significant profitability improvements.

             P/L Management:  Improved profitability, financial visibility and accountability across all business units to support increases in revenues, profits and market share.

RICHARD A. CURTIS
2443 Brookdale Avenue  C  West Chester, PA 19380  C  610-555-2378 (Cell)  C  racurtis840@gmail.com


SENIOR OPERATING & GENERAL MANAGEMENT EXECUTIVE

Combines $862 million P&L responsibility in the high-tech industry with solid strategic and tactical expertise in global operations, fiscal management, sales and new product development.  Expert at scaling operations, planning/executing mission-critical business initiatives distinguished by triple digit revenue gains and achieving profitability objectives despite facing a rapidly fluctuating global economy.  Successful at formulating effective go-to-market strategies and negotiating multinational transactions valued in excess of $100 million against larger, more entrenched competition.

Core Competencies & General Management Strengths Include:

· Strategic/Operational Planning & Financial Alignment · Margin Improvement Initiatives & ROI Development
· Financial Turnarounds & Performance Enhancement · Forecasting, Capital Planning & Banking Relations
· Global Market Evaluation, Penetration & Expansion    · Organic Business Growth & Sales Process Chan
· Acquisitions, Joint Ventures & Licensing Agreements · Product Design & Cost/Cycle Time Optimization
· Divestitures, Asset Liquidations & Cost Containment · Infrastructure Constraints & Operational Capacity Gaps

Master of Business Administration  C  Operations Management  C  University of Chicago, Chicago, IL C GPA: 3.85

Bachelor of Science  C  Electrical Engineering  C  Drexel University, Philadelphia, PA  C  Magna Cum Laude
 

PROFESSIONAL EXPERIENCE

CRAWFORD TELECOM, Philadelphia, PA

1998 to Present

President, Telecom Services Group (2008 to Present)
Hold $862 million in P&L with accountability for growing the global Telecom Services Group within this $4.6 billion telecommunications manufacturing/service company.  Initial challenge focused on transforming a loose group of legacy acquisitions into a focused enterprise, integrating all processes and systems, and growing the division both organically and by acquisition.  Developed a 3-year roadmap and provided the strategic guidance required to improve financial operations, reduce costs and capitalize on the division’s core competencies.  Report directly to the Chairman/CEO.

C

Replaced ineffective management, revamped an outdated business model, eliminated non-added value and repetitious layers and transitioned the division from a transaction centric operation into a responsive, customer-focused, market-driven enterprise.  Increased annual revenues by $480 million and EBITDA by $247 million.

 
 
C

Located a buyer and directed the sale of a $48 million operationally costly business unit, reducing fixed costs by 28% ($12 million), freeing up working capital and allowing the division to focus on its core competencies.

 
C

Identified/negotiated 3 acquisitions that were all accretive in the first year and established the division’s 1st joint venture in Europe.  Eliminated $8.3 million in redundant and non-essential functions, increased market share by 71%, grew revenues by $144 million annually and improved EBITDA by $58.4 million within the 1st year.

 
 
C

Launched a high margin (3 x cost) product and oversaw a global sales initiative that now encompasses all 50 states and 54 countries.  Effort generated $16.5 million in sales within the first 6 months, achieved profitability in Q2 of the rollout, and is on target to reach $165 million in total sales by the end of the 2nd fiscal year.

 
 
C

Negotiated $150 million in bank credit lines during the CY2008 economic collapse, despite the introduction of a new go-to-market strategy and having to compete against 3 competitors capped at 10 times Crawford’s size.

 
C

Initiated a new customer service philosophy, with 91%  (previously 67%) of all customers now rating their service as very good and expressing an interest in continuing the association beyond their current contract periods.

 

 

A            Created an electronic document process to capture customer agreements, eliminating over 1.3 million manual documents annually, reducing compliance risk and saving 280,000 hours for the field sales force. Instrumental in developing a new secure telecommunications product that diversified the customer base and introduced an inactive account regeneration program that recouped nearly 70% of all lost customers.

Vice President, Operations; Telecom Manufacturing Group;  2002 to 2006
A
           I was promoted to manage all manufacturing functions and improve quality.  Established a Lean manufacturing facility that streamlined production, reduced waste, increased employee productivity by 38% and the overall production rate by over 45%.  Prepared budgets and schedules, reduced staffing, supervised cost cutting initiatives, and led continuous improvement efforts.  Helped reorganize the warehouse to establish a First In, First Out system and improved on time delivery performance.

A            Operations Improvement: Increased revenues by 50% from prior fiscal year results.  Maintained gross margin of 45% or better (significantly above industry averages and prior fiscal year results) and staff utilization of 80% or better for four consecutive quarters.  Reduced staff attrition by 50%.

             Executive Account Management: I provided executive relationship support, sales leadership, and project delivery support for two key customer accounts representing 30% of 2004-2005 business unit revenues.

             Installed a Lean Six Sigma and a new capital improvement program that increased manufacturing capacity by 45% and productivity by 38%. Implemented aggressive purchasing actions designed to cut procurement costs by a minimum of 10% annually.  Delivered an 11.5% reduction in costs in the first year.  I reorganized inventory, eliminate obsolete items and implemented new procedures to reduce the items inventoried.

Director, Operations & Quality;  2001 to 2002
A
            Developed a pilot program to formalize training and created operation standards to increase division quality and productivity.  I served as a member of a cross-functional team to set-up exemplary assembly lines as a fully developed Lean operation.

A            Improved planning and scheduling for operations and cut 16% in annual budgeted operating costs. Focused directly on increasing customer satisfaction and raised the retention rate to 91%.          Leveled process flow on four assembly lines reducing overtime by 10% and reduced two leading defect categories by 95% by training supervisors in problem solving methodologies.

Manager, Technical Support / Research & Development; 1998 to 2001
A
            Supported, recommended and modernized production line equipment in order to increase overall production, resulting in an 13% increase.  Held responsible for providing guidance for the processing and packing areas to improve overall efficiency and lower the related expenses.

Prior Work Experience:

Planning & Production Manager – Prolectron, Inc., Wilmington, DE 1995 to 1998
Engineering Associate – Prolectron, Inc., Wilmington, DE  1992 to 1995

~ Education ~

University of Chicago, Chicago, IL, MBA, Operations Management, GPA 3.85 1992
Drexel University, Philadelphia, PA, BS, Electrical Engineering, High Honors 1990
 

 
RICHARD A. CURTIS

Page 2

 

Vice President, Product Management & Sales, Telecom Services Group (2006 to 2008)
Introduced emerging technologies to the global marketplace and held full accountability for accelerating revenue and margin growth with a $382 million annual sales budget.  Spearheaded all global marketing, channel planning, brand positioning, strategy development, pricing, advertising, media relations, e-commerce, product life-cycle management and governance initiatives.  Managed 165 sales professionals located on 5 continents through 7 direct reports.

C

Launched a market penetration plan based on an Area Profitability concept and instituted aggressive cost-cutting initiatives, halting a 3-year negative cash flow totaling $41 million. Grew annual sales from $168 million to $382 million, the industry’s highest growth rate, despite a weak balance sheet and a newly expanded sales organization.

 
 
C

Created an integrated marketing communication plan, allowing the product development, marketing and sales functions to jointly align objectives and increase sales by 31% ($62 million) over a 15-month time span.

 
C

Instituted a market-based pricing strategy that eliminated the complexities of product pricing and formed a joint product/financing program, reducing sales cycle time by 40% and support costs by 32% ($1.8 million) per annum.

 
C

Negotiated a $65 million licensing contract that provided exclusive access to a required technology for a secure telecommunications product, achieving 40% market penetration and $38 million in 1st year sales revenues.

 
 

Vice President, Operations, Telecom Manufacturing Group (2002 to 2006)
Established the operational direction and ensured the Lean status of this $168 million production operation. Headed all manufacturing functions with autonomous accountability for accelerating production output, improving quality and eliminating non-value adding waste. Identified future products and enhancements required to grow the existing line and set the next generation migration path. Prepared forecasts/budgets for long-range planning and to manage costs.

C

Upgraded the manufacturing, supply chain and R&D teams, launched a Lean Six Sigma productivity initiative and executed a $20 million capital program that increased manufacturing capacity by 46%, reduced the headcount by 18% and improved overall productivity by 38%. Reduced year-over-year controllable costs by $11.4 million.

 
 
C

Established a Greenfield Lean manufacturing plant in China, completing all facility and product transfers on-time with 100% 1st pass production yields. Grew international operation segment revenues from $21 million to $63 million within 18 months, and met or exceeded revenue and profit goals for 11 consecutive quarters.

 
 
C

Closed a small, non-performing, high-cost manufacturing site, reducing off-spec production by more than 18,000 units annually, realizing a $4.5 million annual revenue improvement and dropping $3.9 million to the bottom-line.

 
 

Director, Operations & Quality (2001 to 2002)
Directed daily production and quality initiatives, including operations, purchasing, inventory, scheduling and logistics. Managed yield improvements, initiated cost-saving processes, ensured employee safety and maintained equipment.

C

Improved employee utilization and slashed the annual operating budget by 16% ($1.7 million) in the 1st year through more effective planning/scheduling processes and fixed preventive maintenance for capital equipment.

 
C

Attained an 89% (from 53%) customer satisfaction rating in terms of product quality and timely delivery. Increased the contract renewal rate from 36% to 71%, generating $28 million in additional annual revenue.

 

Manager, Technical Support / Research & Development (1998 to 2001)
Played a key role in modernizing/updating 3 facilities totaling 286,000sf and managed line trials to expand/increase production-line capacity. Provided technical expertise for the processing and packing areas. Supervised 5 associates.

C

Authored 4 technical operational manuals and implemented SOPs for operating and maintaining all capital equipment, increasing average production levels by 13% and saving an estimated $275,000 annually.

 

Early Positions:
PROLECTRON, INC.: Planning & Production Manager - (1995 to 1998)
C Engineering Associate (1992 to 1995)
 

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